Heart of the Original

Originality is hated and pretended, but the real thing is beautiful. 

Heart of the Original is about the strange way people behave when confronted with real originality and the fun of making them behave that way. It's a secret history which explains why the same idea is repeatedly hailed as a breakthrough, how to locate original ideas by thinking spatially, why almost any situation is improved by a berserking hen, why obvious outcomes are declared a surprise and whether humanity wants to survive. It's a creativity manual, a satire and a relief. 

"Force-fed with ideas until its liver explodes, this is a sizzling and hilarious manifesto where its author means every blazing word. Probably the most astonishing thing you will read during this otherwise lacklustre incarnation." - Alan Moore 

"Originality irritates so obscurely you may have to evolve to scratch it" - Jeff Lint

Kindle UK

Kindle US